Social Media in Pharma: Should you bother?
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In a heavily regulated industry like pharma, there are often many challenges to maintaining a successful presence on social media. Knowing where and how to effectively engage with your prospects and customers online can be a daunting task. Unfortunately many companies choose to sit back and ignore the social media volcano erupting around them, using lack of time, lack of guidance or lack of know-how as excuses, and others are embracing the opportunity to enhance their online presence and connect with their customers
If you think your pharma company is missing an opportunity and you’d like to get social with your potential customers, follow these tips to ensure your not missing an opportunity to engage with your community.